Why OptimOil?
OptimOil Ltd is a specialist Manufacturer of high-performance oils and lubricants specifically designed for the most demanding of applications within the plant and construction industry. We are a close-knit team with over 30+ years of combined experience in the industry and strive to offer unparalleled customer service from our vast stock holding capabilities of lubricants, greases, and oils.
High-end performance, commercially priced - built for the people who actually use them.
Optimoil exists for a simple reason: too many people think they have to choose between premium performance and sensible pricing. You don’t. Our products are engineered to deliver the protection and consistency you expect from top lubricants - without the inflated markup that comes with massive brands.
QUALITY ASSURANCE
We are dedicated to offering nothing short of premium quality products that have been specifically engineered to excel in maintaining your plant & equipment. Our laboratory ensures all raw ingredients are thoroughly analysed before and after the blending process to ensure they pass our stringent QA criteria.
CUSTOMER SERVICE
We are dedicated to offering nothing short of premium quality products that have been specifically engineered to excel in maintaining your plant & equipment. Our laboratory ensures all raw ingredients are thoroughly analysed before and after the blending process to ensure they pass our stringent QA criteria.
TECHNICAL SUPPORT
We are dedicated to offering nothing short of premium quality products that have been specifically engineered to excel in maintaining your plant & equipment. Our laboratory ensures all raw ingredients are thoroughly analysed before and after the blending process to ensure they pass our stringent QA criteria.
OEMs?
OptimOil is designed to be OEM-aligned, meaning it’s formulated to meet the specifications required by a wide range of original equipment manufacturers across transport, agriculture, construction, and industrial sectors.
Across the range (especially engine oils, transmission oils, and hydraulics), OptimOil products meet or are compatible with specifications from:
The OptimOil Difference
“We pride ourselves in unrivalled knowledge, quality of products and service to the plant & construction industry”.
Lance Shaw, MD
The Team
Lance Shaw
Owner / Director
Rob Critchly
Director
Michael Joynt
Business Development Manager
Jack Scott
Customer Service Manager
Natalie Astbury
Internal Client Support
Carl Roughley
Operations Manager
Alex Drov
Warehouse Assistant
Joe Hutton
Accounts
Angela Shaw
Accounts
Stuart Upson
Design & Marketing
FAQs
OptimOil is a UK manufacturer and supplier of premium-quality lubricants, oils, greases and maintenance products designed for demanding applications across agriculture, construction, transport, industry and manufacturing.
Our products are engineered to help operators maximise equipment reliability, reduce wear and maintain productivity in harsh working environments.
OptimOil lubricants are widely used across several sectors, including:
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Agriculture
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Construction and plant
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Transport and logistics fleets
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Industrial manufacturing
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Mining and heavy equipment
These industries rely on lubricants that can perform under heavy loads, high temperatures and long operating hours.
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OptimOil products are developed to deliver reliable performance where equipment uptime matters most.
Key advantages include:
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Premium-quality base oils and additive technology
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OEM-aligned specifications for modern equipment
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Products tested under strict quality assurance standards
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Reliable UK supply and nationwide distribution
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Technical support and knowledgeable dealer network
All formulations are carefully tested before and after blending to ensure they meet strict quality standards.
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OptimOil offers a full range of professional lubricants including:
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Heavy-duty diesel engine oils
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Gear and transmission oils
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Hydraulic oils
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Agricultural oils (UTTO & SUTO)
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Industrial lubricants
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Greases
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Maintenance aerosols
These products are designed to protect equipment components such as engines, gearboxes, hydraulics, bearings and chains.
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Yes. Many OptimOil engine oils meet modern industry specifications such as ACEA and API standards and are suitable for modern diesel engines including those fitted with emissions systems.
This makes them suitable for a wide range of trucks, agricultural machinery, construction equipment and industrial engines.
OptimOil lubricants are available in several packaging formats depending on the application:
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5L Opti-Jugs
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20L Opti-Pails
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20L Opti-Cube bag-in-box systems
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205L barrels
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1000L IBCs
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Bulk supply for larger operations
This allows workshops, fleets and industrial facilities to choose the most efficient supply option.
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Opti-Cube is a bag-in-box packaging solution designed for cleaner oil storage and dispensing.
Key benefits include:
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98% recyclable packaging
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Stackable storage
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Easy dispensing tap
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Reduced waste and spills
It is designed to improve workshop efficiency and reduce packaging waste.
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Quality assurance is central to OptimOil’s production process.
Raw ingredients are tested both before and after blending to ensure they meet strict performance and quality standards before products are dispatched.
This helps ensure reliable lubrication and consistent performance across the full product range.
Yes. Correct lubrication reduces friction, wear and heat inside critical components such as engines, gearboxes and hydraulic systems.
Using high-quality lubricants can help:
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Reduce component wear
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Maintain performance under heavy load
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Improve efficiency
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Support longer service intervals
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OptimOil products are available through a network of authorised dealers and stockists.
This ensures customers receive:
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The correct lubricant for their equipment
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Local availability and support
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Technical guidance when required
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No. OptimOil products are supplied exclusively through official partners and dealers.
This partnership model ensures customers receive expert advice, product availability and ongoing support.
Yes. OptimOil and its dealer network can provide guidance on choosing the correct lubricant for specific machinery, operating conditions or manufacturer specifications.
Technical support is available to help ensure the correct product is selected for maximum reliability and performance.
Yes. OptimOil provides technical assistance and product knowledge to help customers select the correct lubricant and maintain equipment effectively.
Support is available through both OptimOil and its authorised dealer network.
OptimOil maintains large stock holdings to support reliable supply across the UK.
Many orders can be fulfilled quickly with nationwide delivery options available.
Yes. Packaging innovations such as the Opti-Cube bag-in-box system help reduce plastic usage and improve recyclability while making oil handling cleaner and more efficient.